Key Facts

Name: Ed Morey
Location: Ringwood, Hampshire
Miscellaneous: Own vehicle, full clean driving licence, non-smoker
Interests: St Leonards Tennis Club 4th team captain, AFC Bournemouth season ticket holder

Abridged Professional Autobiography

My interest in computing started in the mid-1980s when during my holidays I helped out in a local recording studio using early Macs and PCs to sequence music. Meanwhile in term time, 10% of my engineering degree at Bristol University (BEng 1986) was dedicated to mainframe computing for structural analysis – I was hooked. I learnt rudimentary programming and how much I didn’t like command line interfaces.

My first professional use of computers was with the Southern Newspapers Group which produced a number of weekly and monthly special interest publications (not the type you are thinking of – mainly lifestyle and American Football related titles), where I was responsible for the network of desktop publishing machines plus associated printers, scanners and servers. This was a fantastic grounding and because everything was so new, I was at the top of my profession at a very tender age.

From there I decided to find out more about what was going on the inside of the computers and took a job as a support technician for a Southampton based Apple reseller. This again was tremendous experience as I was meeting people on a daily basis that were using computers for all manner of different tasks – from traditional creative and publishing as you would expect with Macs, to the local naval and military establishments that were using them for project management and design.

Then one day out of the blue I was offered a position with a fledgling software business in Bournemouth called 4Sight. At the time I joined them they were a group of jobbing software developers and they needed someone to do everything but write the code. This involved various tasks such as creating user documentation, delivering training courses, software duplication, providing customer support, writing marketing material and attending exhibitions – you name it, I did it!

After a couple of years we were introduced by one of our clients to a new telecommunications service called ISDN – a digital telephone line through which computers could transfer information. We created a simple to use, drag and drop, file transfer software application called "iSDN Manager" and the rest, as they say, is history.

The product became a global success and I was installed as product manager responsible for overseeing its full life-cycle – gathering requirements from our international distributors, drawing up specifications and costings for approval by the board, monitoring the implementation process, localising into 5 language variants and evangelising the product at tradeshows worldwide (and once that was complete, starting all over again)!

However, all good things must come to an end and that’s what happened 9 years later, when the business was bought out by a US competitor that we were causing a big problem to in their home marketplace. My role was transferred to their HQ in Minneapolis, but as I was recently married, it was time to strike out on my own nearer to home.

With a business partner I founded Logic Internet, a Bournemouth based Internet service provider. This involved an exceptionally rapid learning curve for me, understanding from first principles the operation of the Internet and the various services that sit upon it – web servers, email servers, domain name servers, firewalls, routers and leased lines – I’ve installed, configured and maintained them all (and have the scars to prove it).

We also operated a successful website design arm which introduced me to world of HTML and more particularly web applications / databases and e-commerce. One of my proudest moments was demonstrating my early work at an Apple developer conference held at Chelsea’s football ground, to much critical acclaim from my peers.

After 3 invigorating years, Logic was merged into another local ISP and I looked for a new challenge – which duly arrived in the form Uvendia, a start-up business selling “pipeline management” software tools to sales professionals. Building the "Focus" software application was a complex task because although the high-level principles were straightforward, the nuances of the system and its infinite configurability made it problemmatic to define (as was born out by a couple of false starts before I became involved). However within 6 months the first version was delivered to our clients at Dell in Bracknell and they started using our software with spectacular results.

After leaving Uvendia I became a full-time consultant, something which I had been doing unofficially as a sideline since I’d left 4Sight. Armed with my extensive experience of software and Internet application development plus the hard lessons learned from my own businesses, I now operate on a freelance basis working for small / start-up businesses, helping them define and implement their technology related ideas.

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